You created a Facebook page for your publishing company or book. You invited people to become a fan of your page (now it’s “Like” your page). Now what? How do you keep your fans engaged and leverage your presence on Facebook to increase your book sales?

After all, the point of creating a Facebook page isn’t just to collect fans. It’s to market your books and keep your name in front of readers who are potential buyers of your books. Consider the following four tactics to help you maximize your presence on Facebook.

Engage your fans regularly.

Post on your wall daily. Post interesting information as well as questions to engage your fans. It’s easy to start strong and then peter out. Make posting a part of your everyday tasks.

Know your fans.

Discover what interests your fans. Which of your wall posts do your fans respond to? If you don’t have any responses to your posts, then start varying your posts to engage your fans. Try asking questions, polling, or surveying your fans. Post interesting quotes related to your topics and interesting pictures related to your books and their themes. Once you know what your fans like, speak to their interests.

Offer specials to your fans.

Offer Facebook fan exclusives for specials and coupons on your books. Many large companies like Einstein Bros. Bagels create applications where fans can download coupons to bring into their shops. You can offer your fans a coupon code that they can put in your shopping cart to receive a discount.

At Halo Publishing International we have professionals for every stage of your creation, from editorial to design to print to market to promotion.